To succeed in any business, you must learn to use the fine points of Marketing that will never change. You should have only three basic goals for your business.
1. Generate more customers 2. Increase the order content 3. Increase a residual order flow
That's all there is to know. Thank you and good-bye. :0) I'M JUST KIDDING!
Seriously, if you can get these three basics down, your business will grow no matter what your marketing. Understanding these principles will help your business go to new heights.
The internet and the methods that are used to market through the internet have changed, but these three fundamentals will be always with us. This is not just for the MLM business world. A women from Canada, who has a brick and mortar business, called me and wanted to learn how to use the internet to market her business. This circles all businesses.
You have opened a new business and you want to start marketing your products. First you need customers. So you go out and buy some targeted leads. You decide to send out some mailers to these leads. You pay for postage, printing, and the cost of the leads. These totals $5000.00. Your response to this marketing strategy is one half of one percent. You get fifty orders at $100.00 an order and you just broke even.
You could have a meeting at your house and invite all of your family and friends and demonstrate your products to them. If you've been in any MLM business for awhile, you know where this will take you. No where. Let's try this again, but this time we will use the internet as our means of marketing. We will take your same products, but this time we run in through an internet marketing system that costs you about $500.00. With the same results of fifty new customers at $100.00 apiece, your income is still the same at $5000.00. Because your marketing cost is only about $500.00, you just profited $4500.00.
The big thing is where do you get your leads? Your not going to find 10,000 people from calling all your family and friends. Maybe you could pay a company to call all those people and put together a list for you. There are companies that do that. They sell those lists everywhere. If any of you have every paid for these lists, you know what I'm talking about. Did it work out well for you?
What about a system that would generate that list for you? This list is already interested in what you are doing. But there is a cost. Are you ready? You will have to pay about....30 to 50 cents a lead. It's your list. You own it. These people are interested in you. They called you. You didn't have to chase them or run them down. This is how marketing through the internet is done. This is how we put food on the table for our families.
The definition for insanity was given perfectly by Albert Einstein when he said, "doing the same thing over and over again, but expecting different results." What if everything you have depends on your success? This applies to just about all of us. Hernan Cortes conquered Mexico back in 1519. There were tens of thousands of Aztec warriors against his measly band of about 400 men. Some of his men began to run. Cortes ordered all his ships, except one, to be sunk. Now his men had no escape. He told his men this simple speech. "Conquer or die". They had no other choice.
Are you still using the same tools for doing business that you were doing ten years ago? Still cold calling? Talking to strangers in the grocery line? Are you at a conquer or die situation? Are you trapped in Einsteins definition of insanity?
For more information about how to apply these basic principles of marketing to your business, go to; Learning MLM Secrets
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Tags: Business, canada, Family, home based business, Internet, internet home business, internet marketing, leads, marketing, mlm, mlm business, prospects